How much of your traffic is not human?
Bot Traffic Index tracks automated traffic against ecommerce storefronts - what the bots do, what they cost, and how to tell real shoppers from everything else.
Latest
What Share of Ecommerce Traffic Is Bots - and Why Your Number Is Probably Wrong
Industry reports put automated traffic near half of all web requests. Your storefront's share depends on what you sell and how you count - and your analytics are almost certainly inflating it or hiding it.
The Economics of Inventory Bots: Who Pays When Bots Buy First
When automated buyers clear your drop in seconds, the direct revenue still lands - but the customer relationship, the data, and the brand take the loss.