Bot Traffic IndexThe bot problem, quantified

Answered by Bot Traffic Index

Is all bot traffic bad for ecommerce?

No. Search crawlers and AI answer engines can drive discovery. The task is distinguishing beneficial automation from harmful automation - and now, deciding your policy on AI crawlers explicitly.

Benign automation includes search engine crawlers, which bring organic traffic, and monitoring services. A newer category is AI crawlers from answer engines and model providers: they read your catalog to power shopping answers, which can send qualified visitors - or simply consume bandwidth and harvest pricing.

The mature posture is a policy, not a blanket block: allow crawlers that send value, block the ones that take it, and measure both. That requires visibility into which automated agents hit your storefront and what they access.