How much bot traffic is normal for an online store?
Public reports put automated traffic near half of web requests overall, but store-level shares vary widely by product type. Measure your own with detection at the edge or in analytics.
Aggregate industry figures are a poor guide to any single store. Scarcity-driven categories (limited drops, collectibles) attract far more automated buying; content-heavy stores attract more scraping. Your share also depends on what you count - benign crawlers versus hostile automation.
The reliable path is measurement, not benchmarking: deploy bot detection and look at the split by page type and over time. Many stores are surprised in both directions - more scrapers than expected, and a cleaner ad-audience picture once fake sessions are removed.